Tag Archives: Foundation Application Tips

Choosing the Perfect Foundation Shade

How to Choose the Perfect Foundation Shade! | Fortune Finds

We’ve all been there!! You go to the store, a sales associate matches your foundation shade only for you to get home and realize it’s anything but a perfect match. You go online, buy 4 shades of the same foundation and wonder if you’ll be able to return the 3 that don’t work. With samples no longer available due to Covid, online shopping and guesstimating have become our only foundation-matching resource. BUT! I am here to tell you it doesn’t need to be so difficult, as long as you know what shade and undertone to look for.

The first step in choosing the right shade is identifying your shade range or shade ranges. There are 5 shade ranges; Light, Medium, Tan, Dark, Deep. For reference, I am Light in the winter and Light/Medium in the summer.

One of the biggest factors that distinguishes shades within a shade range is the undertone of a shade. An undertone is the color from underneath the surface of your skin that contributes to the overall hue of your complexion. Don’t be confused with skin discoloration – acne scars, hormonal rashes or dark circles – these are surface tones and do not reflect the overall shading of your skin.

Cool Undertones: Blue, pink, silver hue to their skin. Look best in silver jewelry and winter-inspired shades (light blue, pink). Blue/Purple veins.

Warm Undertones: Peachy, yellow, olive or red hue to their skin. Look best in gold jewelry and summer-inspired shades (red, yellow, orange). Green/Olive veins.

Neutral Undertones: Pink and yellow hue to their skin. Look good in any jewelry and most colors. There is no obvious shade to the skin. Blue/Green Veins.

Once you’ve identified your shade range and undertone, look for foundations that either have shade descriptions or are labeled with their undertone. For instance, Make Up For Ever uses Y (yellow) and R (red) in their shade names (Y225) and they also provide descriptions next to them (Y225 – for light skin with golden undertones). Brands with great undertone descriptions include NARS, MAC, Make Up For Ever, Tarte, Fenty and Estee Lauder.

Choose 2-3 colors that you think might work for you. Swatch the foundation on the bottom of your jawline, onto your neck. Start blending them out – whichever one blends into your skin, seemingly disappearing into your skin, is your match! If you’re still unsure, take the two you think fit you best and blend one into one cheek and the other into your other cheek (don’t forget your neck too). This side-by-side comparison is a surefire way to see which is your true match.

Your skin type matters – dry, oily, combo. Pick a foundation that meshes well with your skin type. Not only do you want the shade to match but you want the formula to mesh well with your skin so that your foundation does not catch onto dry patches or cause your skin to overproduce oil, which can lead to foundation oxidation (when your foundation changes 2-3 shades darker).

How you prep your skin pre-makeup also matters. If you are oily – wash your face with a cleanser, apply a thin water-based moisturizer, apply a mattifying primer then go in with your foundation. If you are dry – wash your face with a gel cleanser, exfoliate, apply a hydrating moisturizer or primer then go in with your foundation.

I really hope this was helpful! Please comment down below, letting me know if you learned something from this or plan to use any of my shade matching tricks. I’d love to hear from you!

xoxo, Fortune

Smooth Foundation Application Tips

Reasons Why Your Foundation Looks Weird! | Smooth Foundation Tips

Why does my foundation look patchy?? A question I’m sure we’ve all asked ourselves at least once. Unfortunately, there are multiple reasons why your foundation won’t lay down smooth.. fortunately for you, I have the many reasons why & how to solve them…

Rule #1: Always be gentle with your skin

Rule #2: Only apply as much product as you need (don’t overdo skincare and makeup!)

Rule #3: Use all your cream products before using any powder products

Skincare Tips:

Exfoliate your skin 2-3x a week; this will remove dead skin cells & unclog pores, making the top layer of your skin smoother, helping your makeup lay down smoother! Have sensitive skin? Exfoliate the night before so your skin does not become irritated & red – we don’t want to have to apply more makeup to cover this up!

Apply an oil before bed, this will help to soften & smooth out that top layer of skin too. Be sure to cleanse your face before applying makeup; the less amount of product on your face the better. Sensitive skin friends; use a gentle gel cleanser.

Makeup Tips:

Use either a primer or a moisturizer, don’t use both – these are typically thicker products that will create too rich of a layer underneath your makeup. Prefer a primer? Make sure it is the right formula for your skin; oily skin = matte primer / dry skin = hydrating primer. Also, be sure not to apply too much skincare underneath your primer. I suggest trying no skincare or just a serum underneath. Prefer a moisturizer? Use this as your primer! Primer doesn’t need to be a product you buy at Sephora that specifically says ‘primer’. Your moisturizer will help plump your skin and give it the tackiness it needs to adhere and grip onto your makeup all day. Pick a moisturizer that is thin & unscented. Pat your primer or moisturizer into your skin; rubbing it aggressively will cause your skin to be agitated & can cause texture to surface, making your foundation textured too. Give your prime or moisturizer some time to sink into your skin, this will leave less product sitting on top of your skin.

Use a liquid foundation with medium to full-coverage. The thinner the formula, the better it will lay down on your skin. The more coverage a foundation has, the less likely you are to apply too much in order to achieve your desired coverage. Be sure to use a foundation that is right for your skin, again, oily = matte / dry = hydrating. Only apply foundation where you need it, don’t apply it where you are going to apply concealer too. Remember: the less layers of makeup, the better!

Apply foundation with a damp beauty sponge. Make sure the sponge is not wet. If wet, the water will separate your foundation, making it patchy. Make sure your sponge of choice is soft. A stiff sponge will not apply the foundation evenly and thinly to the skin. Bounce the foundation into your skin, never swipe! Is your foundation not applying well over dry patches or acne scars? Mix a little oil into your foundation and apply that mixture only overtop of those areas.

Use a thin concealer / avoid cream concealer. Only apply concealer where you need it and do not do the whole triangle-underneath-your-eye thing. That is far too much product! Don’t bring your undereye concealer down too far either, our cheeks/center of our face is usually the first place our foundation separates so the less product there, the better! Spot conceal blemishes with a concealer that matches your foundation, this way you are not applying more product where you don’t need it.

Apply setting spray before going in with any powder. If you apply foundation and concealer and everything looks great, a nice mist will help ensure that your face stays that way through the powdering process. Just make sure your setting spray has dried before powdering!! If your base looks weird at this point, then your skincare routine is lacking or you are picking a primer and/or foundation that does not agree with your skin type.

Only apply translucent powder where you need it. The thinner the layer of powder, the better IMO. Tap that into the skin using a fluffy brush. Once you’ve powdered the areas that need powdering, take whatever is left on your brush and pat that into the areas you plan to apply bronzer and blush. Sometimes our foundation is damp/tacky in some places, this will cause your pigmented powder products to stick more in those areas – leaving your foundation patchy or muddy looking.

Pat/stamp bronzer, blush, highlighter, etc. into the skin. You can blend out face powders by patting them into the skin. Swiping may move your foundation underneath and/or can cause irritation or texture on your skin.

Does highlighter ruin your base? Highlighter brings out texture. Only apply highlighter to the tops of your cheeks and apply it by patting it into the skin with a fluffy brush. This will pack the highlighter in-between your texture, so nothing looks raised.

Set everything with a makeup setting spray! This will help the powders melt into the skin, making your overall base look more natural and skin-like.

There you have it! I hope this was helpful & would love to know if it was. Please comment down below letting me know what you took away from this makeup article & please come back in order to let me know what did the trick for you.

xoxo, Fortune