Category Archives: How To

8 Ways to Wear 1 Lipstick

Get the Most Out of Your Lipstick! 8 Ways to Wear 1 Lipstick

There are so many ways to change the look of one lipstick… and yet, while I know this, I still can’t seem to stop buying a new lipstick every now and then (my collection is currently at 40-something…). But for those of you who aren’t interested in housing an excess of lipsticks or feel like spending the money – here’s 8 different ways to wear 1 lipstick.

#1. The Traditional Way: Choose a lip liner that either matches the shade of your lips or the lipstick shade. Line your lips and apply the lipstick. This will leave you with the truest shade of your lipstick.

#2: Highlight the Center w/ a Lighter Lipstick + Gloss: Apply a lighter lipstick to the center of your upper & lower lip. This will brighten the center, giving your lips the illusion that they are fuller. Take that fullness up a notch by applying a clear gloss right over that lighter shade lipstick.

#3 Nude Lip Liner + Apply Lipstick w/ Finger: Apply that same nude lip liner & apply your lipstick using your finger. This will provide the lipstick with a little less pigment, making the overall shade a little more muted.

#4 Blend Out the Lip Line: Use a fluffy brush to blend out the lip line. It will make your lips look more natural and less structured by diffusing the lip line, creating a ‘lip stain’ effect.

#5 Use a Darker Shade Lip Liner: A darker lip liner brings more contrast, making your lips look larger and inevitably making the overall shade a bit moodier/darker.

#6 Contour w/ Lip Liner: Contouring your lips creates the illusion that you have poutier lips (how to video coming soon!). Just be sure to pat the lipstick on with your fingers so that you don’t cancel out the lines you’ve created.

#7 Apply a Pink Gloss Overtop : A light pink gloss instantly gives that plumper-lip look. I like to focus this on the center of my lips and along the Cupid’s bow. This attracts light and makes the lips so freaking juicy.

#8 Colored Gloss Changes the Color of Any Lipstick: Apply any shade lipgloss up top to change the overall look of any lipstick; shimmer, brown, peach, anything!

I really hope this was helpful! Please comment down below, letting me know if you plan to try any of these application techniques and tips. I’d love to hear from you!

xoxo, Fortune

Choosing the Perfect Foundation Shade

How to Choose the Perfect Foundation Shade! | Fortune Finds

We’ve all been there!! You go to the store, a sales associate matches your foundation shade only for you to get home and realize it’s anything but a perfect match. You go online, buy 4 shades of the same foundation and wonder if you’ll be able to return the 3 that don’t work. With samples no longer available due to Covid, online shopping and guesstimating have become our only foundation-matching resource. BUT! I am here to tell you it doesn’t need to be so difficult, as long as you know what shade and undertone to look for.

The first step in choosing the right shade is identifying your shade range or shade ranges. There are 5 shade ranges; Light, Medium, Tan, Dark, Deep. For reference, I am Light in the winter and Light/Medium in the summer.

One of the biggest factors that distinguishes shades within a shade range is the undertone of a shade. An undertone is the color from underneath the surface of your skin that contributes to the overall hue of your complexion. Don’t be confused with skin discoloration – acne scars, hormonal rashes or dark circles – these are surface tones and do not reflect the overall shading of your skin.

Cool Undertones: Blue, pink, silver hue to their skin. Look best in silver jewelry and winter-inspired shades (light blue, pink). Blue/Purple veins.

Warm Undertones: Peachy, yellow, olive or red hue to their skin. Look best in gold jewelry and summer-inspired shades (red, yellow, orange). Green/Olive veins.

Neutral Undertones: Pink and yellow hue to their skin. Look good in any jewelry and most colors. There is no obvious shade to the skin. Blue/Green Veins.

Once you’ve identified your shade range and undertone, look for foundations that either have shade descriptions or are labeled with their undertone. For instance, Make Up For Ever uses Y (yellow) and R (red) in their shade names (Y225) and they also provide descriptions next to them (Y225 – for light skin with golden undertones). Brands with great undertone descriptions include NARS, MAC, Make Up For Ever, Tarte, Fenty and Estee Lauder.

Choose 2-3 colors that you think might work for you. Swatch the foundation on the bottom of your jawline, onto your neck. Start blending them out – whichever one blends into your skin, seemingly disappearing into your skin, is your match! If you’re still unsure, take the two you think fit you best and blend one into one cheek and the other into your other cheek (don’t forget your neck too). This side-by-side comparison is a surefire way to see which is your true match.

Your skin type matters – dry, oily, combo. Pick a foundation that meshes well with your skin type. Not only do you want the shade to match but you want the formula to mesh well with your skin so that your foundation does not catch onto dry patches or cause your skin to overproduce oil, which can lead to foundation oxidation (when your foundation changes 2-3 shades darker).

How you prep your skin pre-makeup also matters. If you are oily – wash your face with a cleanser, apply a thin water-based moisturizer, apply a mattifying primer then go in with your foundation. If you are dry – wash your face with a gel cleanser, exfoliate, apply a hydrating moisturizer or primer then go in with your foundation.

I really hope this was helpful! Please comment down below, letting me know if you learned something from this or plan to use any of my shade matching tricks. I’d love to hear from you!

xoxo, Fortune

Hide Dark Spots, Redness & Other Pigmentation

How to Hide Dark Spots, Redness & Other Pigmentation | Cover + Treat Hyperpigmentation

Pigmentation can be so frustrating, especially when it seemingly comes out of nowhere! Whether you have dark spots, dark circles, melasma, rosacea or any other kind of discoloration – here are all my tips & tricks on how to treat, prevent damage and hide what you have with makeup!

Treat current pigmentation by using exfoliating toners. Exfoliating toners with AHA & BHA’s will help to remove dead skin cells on your face, help to unclog pores, and, depending on their concentration, may remove the whole outermost skin later – beneficial for slowly eating away the pigmentation of facial pigmentation such as dark spots or melasma. I am no dermatologist but from my understanding, AHA’s are best for those of you who have extremely pigmented skin as it is water-soluble and will penetrate deeper. Saliclyic acid is the most common type of BHA, which is are great for treating acne, calming down redness and reducing inflammation.

Want a more natural pigmentation corrector? Aloe Vera contains aloin which is a natural depigmenting compound that lightens skin. Apply to your skin at night before bed and remove in the morning with the use of warm water.

Toners: Paula’s Choice BHA Toner / Ole Henrickson AHA Toner / Aloe Vera 100% Gel

Serums are great at lightening pigmentation and preventing further damage. Antioxidant enriched serums will help fight off pollution or UV rays that will only make your pigmentation darker/more pronounced. I love a vitamin C serum because it does just that, as well as inhibits the production of melanin (what your skin produces to give you a tan) which is a double whammy!! If you are sensitive to Vitamin C, try a Niacinimide based serum. I find them to be a little gentler.

Feel free to apply these serums in the morning or at night.

Serums: Sobel SkinRX Vitamin C Serum / Mad Hippie Vitamin C Serum / Sobel SkinRX Niacinimide Serum / Paula’s Choice Niacinimide Booster / The Ordinary Azelaic Acid

Wear a SPF every single day. Whether you are outside or inside, you should apply SPF. It’s recommended to use SPF 50 every day. I cannot lie to you, I will wear SPF 50-100 during the spring/summer months when I know I will be outside, but I prefer SPF 30 when I am running to work/to do errands (aka not spending the day directly in the sun). You should also wear SPF underneath your foundation, even if your foundation has SPF in it. I always wear a hat when spending the say outside. I really love this one.

Use a long-lasting makeup primer. It’s important your makeup lasts throughout the day and throughout your face, especially when you have pigmentation. If your makeup starts to fade in a certain spot, your skin color will look uneven and seemingly erase the work you are about put in, in order to cover it up.

Primers: Milk Hydro Grip Primer / Hourglass Veil Mineral Primer

Color Correcting is essential. Dark pigmentation? An orange or a red will cover it up. Use orange if you have fair to medium skin / use red if you are dark to deep toned. Have redness? Green will help correct it. Make sure to apply a very thin layer. I suggest using your fingers to ensure you get the thinnest layer possible.

Color Correctors: J.Cat Color Corrector / NYX Color Corrector

Know the undertone of your skin. Picking the wrong tone of foundation can help to play up your pigmentation – plus, it just wont look good. For instance, if you are warm toned and use a cool toned foundation, your complexion can end up looking grey aka make your entire face look pigmented in comparison to the rest of your body. Not sure what you are? Look at your veins. If they are blue or purple, you are cool toned. If they are green, you are warm toned. If they are green and blue, you are neutral toned.

Use a high-coverage foundation and concealer. This will help to cover up anything and will ensure you don’t need to use a lot of product in order to get the coverage you desire. The more product = the more likely your makeup will move/fade throughout the day. Use a brush (in a stamping motion) when applying, a brush will pack the most coverage. Apply your foundation over your pigmentation first, this will help pack the most coverage over the areas that need it.

Dermablend Liquid Foundation Drops / NARS Foundation / Hourglass Foundation Brush / Sephora Concealer Brush

Set your pigmented areas with a powder foundation instead of translucent powder. This will create an extra layer of coverage and an extra layer of ‘makeup insurance’. If your makeup fades throughout the day, the first thing to go will be your powder. If it’s pigmented, it will not fade as fast as a translucent powder would.

J. Cat Powder Foundation / Scott Barnes Powder Brush

Those are all my tips & tricks to help you cover any unwanted pigmentation. I really hope this was helpful. Please comment down below letting me know what you took away from this article and/or letting me know what makeup topic you’d like me to cover next!

xoxo, Fortune

PRO EYE MAKEUP TIPS 💄 Tati Westbrook Approved

Watch & learn how to get a Tati approved, flawless eye makeup application 🙂 Tati recently uploaded a video, teaching us all of her tips & tricks on how to get the perfect eye makeup look. I took her advice & created this look – what do you guys think?! Do I look like a Tati?!!!

What are some of your eye makeup tips? Do you use any of these tricks already?! LMK in the comments section below! ⬇️

Please SUBSCRIBE! xo

SUBSCRIBE TO MY CHANNEL ♡ CONCEALER CONTEST

*watch in 1080p HD
Products Used ♡

Skin Prep:
Vichy Mineral 89 Serum $29.50
Ponds Dry Skin Cream $4.28
Belief Moisturizing Eye Bomb $48
NYX Plump It Up Lip Plumper$4.90

Face:
Morphe Fluidity Full Coverage Concealer ‘C1.55’ $9
Il Makiage I Woke Up Like This Foundation’30’ $44
Charlotte Tilbury Hollywood Contour Wand ‘Fair to Medium’ $38
Laura Mercier Translucent Setting Powder $39
Honest Beauty Cream Blush ‘Peony Pink’ $13
Space Case Seen From Space Highlighter ‘1B’ $9
Morphe Continuous Setting Spray $16

Brows:
Smashbox Full Exposure Eyeshadow Palette$52
Essence Make Me Brow ‘Soft Browny Brows’ $2.99

Eyes:
Tarte Tape Shape $27
Tati Textured Neutrals Palette $48
Stila Smudge Stick Waterproof Eye Liner ‘Espresso’ $22
Wet N Wild MegaLiner Liquid Eyeliner $4
Tweezerman ProCurl Eyelash Curler $22
Il Makiage Icon High Volume Mascara $25
Marc Jacobs ‘Gemstoned’ Highliner $26

Lips:
KKW Lip Liner ‘Nude 1’ $12
Kat Von D Liquid Lipstick ‘Lolita’ $20

FELINE FLICK 🐱 How To Step Up Your Eyeliner Game

You guys know I love a good wing and Charlotte Tilbury is the QUEEN of wings! I’m showing you how to create Charlotte’s signature Feline Flick with tips & tricks, showing you how to fix any mistakes while perfecting your wing based on your eye & face shape 🙂

What are some of your eyeliner tips? LMK in the comments section below! ⬇️

Please SUBSCRIBE! xo

SUBSCRIBE TO MY CHANNELNEW YEAR, NEW MAKEUP 

*watch in 1080p HD

Products Used ♡

Skin Prep:
Vichy Mineral 89 Serum $20
Ponds Dry Skin Cream $5
Belief Moisturizing Eye Bomb $48
NYX Plump It Up Lip Plumper $4.90

Face:
Tarte Shape Tape Concealer $27
Guerlain L’Essentiel Natural Wear Foundation $60
Charlotte Tilbury Hollywood Contour Wand $38
Laura Mercier Translucent Setting Powder $39
Jouer Cosmetics Blush Bouquet Palette ‘Adore’ $30
Space Case Seen From Space Highlighter ‘1B’ $18
Morphe Continuous Setting Spray $16

Brows:
Smashbox Full Exposure Eyeshadow Palette $52
Essence Make Me Brow ‘Soft Browny Brows’ $2.99

Eyes:
LA Colors Eyeliner Pencil $1.50
Wet N Wild Mega Eyeliner $4
Smashbox Full Exposure Palette $52
Tweezerman Eyelash Curler $18
Collab Wow Effects All in One Mascara $13

TURNING MYSELF INTO KATY PERRY ⛄️ Cozy Little Christmas

To kick off the holiday season, I’m bringing you this festive, Katy Perry inspired makeup look, brought to us by her recent music video; Cozy Little Christmas. I’m also sharing all of my tips and tricks on how to apply rhinestones to any makeup look.

What do you think of this look? Do you have a look you’d like me to recreate? Let me know in the comments below! ⬇️

Please SUBSCRIBE! xo

SUBSCRIBE TO MY CHANNEL ♡ NATURAL BUT FULL-COVERAGE FACE BEAT 

*watch in 1080p HD

Products Used ♡

Skin Prep:
Vichy Mineral 89 Serum $29.50
Ponds Dry Skin Cream $4.28
Belief Moisturizing Eye Bomb $48
NYX Plump It Up Lip Plumper$4.90

Eyes/Brows:
Glossier Brow Flick ‘Brown’ $18
Essense Make Me Brow ‘Soft Browny Brows’ $3

Kokie Be Bright Illuminating Concealer $8
NARS Skin Deep Palette  $59
Collab Beauty ‘After Hourst’ Palette $15
Natasha Denona #9 Industrial Palette $48
Space Case Cosmetics ‘Alien Lovechild’ Eyeshadow

Duo 2 in 1 Lash Glue $8 – use the clear side
Rhinestones$7
Rhinestone Applicator $7

Tweezerman Eyelash Curler $16.20
Benefit Bad Gal Bang Mascara $13

Face:
L’Oreal Infallible Foundation ‘440’ $15
Laura Mercier Translucent Setting Powder $23
BH Cosmetics Brilliance Bronzer ‘Golden Gal’ $10
GiGi Gorgeous Blush Duo
Hourglass Ambient Lighting Palette $64
Morphe Continuous Setting Spray $16

Lips:
Lime Crime Lip Liner ‘Poppy’$16
Fenty Beauty Stunna Liquid Lipstick ‘Uncensored‘ $24

Removal: Neutrogena Oil-Free Eye Makeup Remover $5.19

SOFT GLAM 💞 Pink Makeup Look

A soft glam look featuring my favorite color, pink! This quick monochromatic makeup look is so feminine & flattering, it’s perfect for any occasion & ANYONE can do it 🙂

What do you think of this look? Let me know in the comments below! ⬇️

Please SUBSCRIBE! xo

SUBSCRIBE TO MY CHANNEL ♡ NATURAL BUT FULL-COVERAGE FACE BEAT 

*watch in 1080p HD

Products Used ♡

Ponds Dry Skin Cream  $4.27
Belief Moisturizing Eye Bomb $48
NYX Plump It Up Lip Plumper ‘Liv’ $5.99

BH Cosmetics Duo Brow Pencil ‘Brunette’ $7.50
Tarte Shape Tape Concealer ‘Light Neutral’ $27
Clinique Chubby In The Nude Foundation Stick ‘Voluptuous Vanilla’ $28.50
JoliiCosmetics Spektra Stick ‘Stella’ $26
Gigi Gorgeous The Only Blush Duo ‘Authentic + Pride’ $16
BH Cosmetics Brilliance Bronzer ‘Golden Gal’ $10
Essense Brighten Up Banana Powder $5
Morphe X Jeffree Star Palette $35
Seraphine Botanicals Natural Radiance Booster $22
Morphe Continuous Setting Spray $16
Essense Make Me Brow ‘Soft Browny Brows’ $3
Tweezerman Eyelash Curler $18
Collab The Works Wow Effect Mascara $13
L’Oreal Telescopic Mascara $10
Sinful Colors Stop and Stare Gel Liner ‘Seductive’ $6.18
KKW Lip Liner ‘Nude 0’ $12
Bare Minerals Liquid Lipstick ‘Infamous’ $19

NATURAL BUT FULL COVERAGE FACE BEAT

My updated face beat routine! Look natural while wearing full-coverage makeup because it’s possible!! It’s called light layers & it is GAME CHANGING! No half bottle of foundation or pounds of concealer were used in the making of this video 😉

Did you find this video helpful? Let me know in the comments below! ⬇️

Please SUBSCRIBE! xo

SUBSCRIBE TO MY CHANNEL ♡ 90’s MAKEUP

*watch in 1080p HD

Products Used ♡

Wet N Wild Lip Scrub
NYX Plump It Up Lip Plumper
Vichy Mineral 89 Booster Serum
Ponds Dry Skin Cream
Belief Moisturizing Eye Bomb
Tarte Clean Slate Timeless Smoothing Primer
Tarte Base Tape Hydrating Primer
Tarte Shape Tape Concealer
Eco Tools Sponge Set
Morphe Continuous Setting Spray
NARS Radiant Longwear Foundation ‘Vienna’
Catrice Liquid Camouflage Concealer
CoverFX Custom Enhance Drops ‘Celestial’
Ardell Glamtouring Contour Stick
Hourglass Veil Translucent Setting Powder
Laura Mercier Translucent Setting Powder
J.Cat Aquasurance Compact Powder Foundation
Honest Beauty Cream Cheek Blush ‘Peonie Pink’
OFRA x Madison Miller Palette
Make Up For Ever Pro Light Fusion #1
Joah I’m So Fly Eyeliner
Marc Jacobs High Liner ‘Blaquer’
Morphe x Jeffree Star Eyeshadow Palette
Il Makiage Icon High Volume Mascara
L’Oreal Telescopic Mascara
Stila Smude Kajal Nude Liner
Kokie Retractable Lip Liner ‘Dusty Rose’
Maybelline Lipstick ‘Blushing Beige’
Fenty Lipgloss ‘Diamond Milk’

Amazon Headbands – similar, here.

NINETIES BABY 🖤 Matte Brown 90’s Inspired Look

I’m bringing you the fiercest 90’s inspired makeup look using my two favorite eye shadow palettes. The 90’s were all about matte browns, soft features & a whole lot less than what we are used to today!! I’m so happy with how this turned out. I hope you love it as much as I do!

What 90’s trends do you love?? Let me know in the comments below! ⬇️

Please SUBSCRIBE! xo

SUBSCRIBE TO MY CHANNEL ♡ 20 MINUTE MAKEUP

*watch in 1080p HD

Products Used ♡

Skin/Makeup Prep (not mentioned):
Mario Badescu Enzyme Cleansing Gel, Ponds Dry Skin Cream, Belief Moisturizing Eye Bomb, Glossier Brow Flick ‘Brown’.

Catrice Liquid Camouflage Concealer
NARS Wanted Eye Shadow Palette
NARS Skin Deep Eye Shadow Palette
Marc Jacobs Fine Liner ‘Earthquake’
Morphe Continuous Setting Spray
London Eyeko Skinny Liquid Liner
Marc Jacobs High Liner ‘Blaquer’
NARS Radiance Primer
Kokie Be Bright Illuminating Concealer
Josie Maran Vibrancy Argan Oil Foundation ‘Cosmic’
Essence Brighten Up Banana Powder
NARS Laguna Bronzer
Il Makiage High Volume Icon Mascara
NYX Sweet Cheeks Blush Palette
Kylie Cosmetics Lip Liner ‘True Brown K’
NARS Velvet Lip Glide ‘Swing’
Maybelline Vivid Hot Lacquer ‘Tease’

NATURAL EYEBROWS USING GLOSSIER BROW FLICK ✔️

Today’s tutorial teaches you how to create a natural, bushy brow using the Glossier Brow Flick! I’m teaching you all my tips & tricks on how to use this product for the ultimate boy brow 😉

Did you learn anything from this video? What are some of your brow shaping secrets? Let me know in the comments below! ⬇️

Please SUBSCRIBE! xo

SUBSCRIBE TO MY CHANNEL ♡ SMOKEY EYE USING EYELINER 

*watch in 1080p HD

Products Mentioned ♡

Glossier Brow Flick ‘Brown’
Hourglass Arch Brow Gel ‘Clear’
Essense Make Me Brow ‘Soft Browny Brows’