Category Archives: Foundation

Choosing the Perfect Foundation Shade

How to Choose the Perfect Foundation Shade! | Fortune Finds

We’ve all been there!! You go to the store, a sales associate matches your foundation shade only for you to get home and realize it’s anything but a perfect match. You go online, buy 4 shades of the same foundation and wonder if you’ll be able to return the 3 that don’t work. With samples no longer available due to Covid, online shopping and guesstimating have become our only foundation-matching resource. BUT! I am here to tell you it doesn’t need to be so difficult, as long as you know what shade and undertone to look for.

The first step in choosing the right shade is identifying your shade range or shade ranges. There are 5 shade ranges; Light, Medium, Tan, Dark, Deep. For reference, I am Light in the winter and Light/Medium in the summer.

One of the biggest factors that distinguishes shades within a shade range is the undertone of a shade. An undertone is the color from underneath the surface of your skin that contributes to the overall hue of your complexion. Don’t be confused with skin discoloration – acne scars, hormonal rashes or dark circles – these are surface tones and do not reflect the overall shading of your skin.

Cool Undertones: Blue, pink, silver hue to their skin. Look best in silver jewelry and winter-inspired shades (light blue, pink). Blue/Purple veins.

Warm Undertones: Peachy, yellow, olive or red hue to their skin. Look best in gold jewelry and summer-inspired shades (red, yellow, orange). Green/Olive veins.

Neutral Undertones: Pink and yellow hue to their skin. Look good in any jewelry and most colors. There is no obvious shade to the skin. Blue/Green Veins.

Once you’ve identified your shade range and undertone, look for foundations that either have shade descriptions or are labeled with their undertone. For instance, Make Up For Ever uses Y (yellow) and R (red) in their shade names (Y225) and they also provide descriptions next to them (Y225 – for light skin with golden undertones). Brands with great undertone descriptions include NARS, MAC, Make Up For Ever, Tarte, Fenty and Estee Lauder.

Choose 2-3 colors that you think might work for you. Swatch the foundation on the bottom of your jawline, onto your neck. Start blending them out – whichever one blends into your skin, seemingly disappearing into your skin, is your match! If you’re still unsure, take the two you think fit you best and blend one into one cheek and the other into your other cheek (don’t forget your neck too). This side-by-side comparison is a surefire way to see which is your true match.

Your skin type matters – dry, oily, combo. Pick a foundation that meshes well with your skin type. Not only do you want the shade to match but you want the formula to mesh well with your skin so that your foundation does not catch onto dry patches or cause your skin to overproduce oil, which can lead to foundation oxidation (when your foundation changes 2-3 shades darker).

How you prep your skin pre-makeup also matters. If you are oily – wash your face with a cleanser, apply a thin water-based moisturizer, apply a mattifying primer then go in with your foundation. If you are dry – wash your face with a gel cleanser, exfoliate, apply a hydrating moisturizer or primer then go in with your foundation.

I really hope this was helpful! Please comment down below, letting me know if you learned something from this or plan to use any of my shade matching tricks. I’d love to hear from you!

xoxo, Fortune

IT COSMETICS BYE BYE FOUNDATION vs. CC+ CREAM

Hey Finders! I’m comparing IT Cosmetics’ Bye Bye Foundation & CC+ Cream! I’ve been a huge fan of the CC+ Cream since it came out a few years ago. So when I received the Bye Bye Foundation, I wanted to put the two to the test, wearing both for a full-day wear test & taking a poll on what a few of my family members think.

Which ‘foundation’ do you like better?? LMK in the comments ⬇️

I hope you enjoy this video! 😽

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Products Used ♡

Belif Moisturizing Eye Bomb $48
NYX Plump It Up Lip Plumper $5.50
Milk Makeup Hydro Grip Primer $30
IT Cosmetics Bye Bye Foundation ‘Medium’ $39.50
IT Cosmetics CC Cream ‘Medium’ $39
Morphe Continuous Setting Spray $16
Tarte Tape Shape Concealer $27
Ardell Glamtouring Contour Stick $13
Make Up Revolution Banana Powder $8
Hourglass Veil Translucent Setting Powder $46
BH Cosmetics Brilliance Bronzer $10
Laura Mercier Translucent Setting Powder $38
Collab Shape & Shade Brow Pencil ‘Auburn’ $10.99
Essense Make Me Brow Gel $3
ABH Amrezy Highlighter $28
Collab Soft Spot Sheer Blush $12
Kokie Lip Liner ‘Dusty Rose’ $7
Maybelline ‘Blushing Beige’ Lipstick $7.49

Dermalogica Daily Microfoliant $15
Paula’s Choice 2% BHA Liquid Exfoliant $29.50

L’OREAL INFALLIBLE CONCEALER + FOUNDATION

Hey Finders! I’m back at it with another foundation (+ concealer) wear test! I’m trying out the affordable L’Oreal Infallible line. As usual, this wear test is all over the place; I love it, hate it, love it, etc. ALSO – I say the name of this line wrong the entire video.. you should know by now – I can’t speak properly – –

What do you guys think about this line? LMK in the comment⬇️

I hope you enjoy this video! 😽

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Products Mentioned ♡

Primera Alpine Berry Watery Cream $40
Primera Natural Berry Lip Mask $20

L’Oreal Infallible Full Wear Concealer $13
L’Oreal Infallible 24hr Fresh Wear Foundation $15

JoliiCosmetics Liquid Lipstick in ‘Amore’ $20

BH COSMETICS NATURALLY FLAWLESS FOUNDATION .. PERFECT LIGHT COVERAGE??

Hey Finders! I’m doing a full-day-wear-test of the BH Cosmetics Naturally Flawless foundation. Come hang out with me as I take you on an my 11 hour journey, vlogging with you guys along the way. What are your thoughts on this foundation? Let me know down below in the comments section!

I hope you enjoy this video!

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Product Reviewed: BH Cosmetics Naturall Flawless Foundation ‘Golden Ivory’ $7.60

Other Products Worn:
KORRES Greek Yogurt Smoothie Primer $42
Tarte Shape Tape Concealer “Light-Neutral” $27
Laura Mercier Translucent Setting Powder $38
NARS ‘Dolce Vita’ Blush $30
NARS ‘Laguna’ Bronzer $40
Anastasia Brow Wiz Pencil “Medium Brown” $21
NARS Skin Deep Eyeshadow Palette $59
L’Oréal Telescopic Mascara $10

BH Cosmetics ‘Vania’ Liquid Lipstick / Set of 5 $24.50
Huda Beauty ‘Trophy Wife’ Lip Liner $19

REVIEWING IL MAKIAGE PRODUCTS … WOW

NEW VIDEO ✨ Hey Finders! After falling in love with Il Makiage’s foundation (thanks to my last YouTube video) I decided I wanted to do a dedicated-brand video. I’m reviewing my current Il Makiage collection & as always, showing you the best application techniques. I hope you enjoy this video! If you do, be sure to give it a thumbs up so I know 🙂 Please SUBSCRIBE & SHARE xoxo

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***New upload every Monday & Thursday ♡****

VIDEOS MENTIONED ♡ Full-Face Drugstore / Il Makiage Foundation Wear-Tes

Products Mentioned:

  1. Korres Greek Yoghurt Smoothie Priming Moisturizer $29.40 (SALE!)
  2. Il Makiage ‘Woke Up Like This’ Foundation (shade 30) $41
  3. Il Makiage Color Boss Squad Eyeshadow Palette ‘The Real Deal’ $36
  4. Il Makiage Infinity Long-Wear Matte Lip Cream in ‘Danger’ $22
  5. Morphe Continuous Setting Spray $15

On My Face (items not mentioned):

  • MAC Bronzing Powder in ‘Golden’ $28
  • Tarte Amazonian Clay Blush in ‘Glisten’ $20 (SALE!)
  • Wet N Wild MegaGlo Highlighting Powder in ‘Blossom Glow’ $4.99
  • L’Oréal Telescopic Mascara in ‘Blackest Black’ $10

IL MAKIAGE ‘WOKE UP LIKE THIS’ FOUNDATION

NEW VIDEO  Hey Finders! I filmed a full-day wear test of the new Il Makiage ‘Woke Up Like This’ foundation! What I discovered? A matte foundation that is comfortable & stays matteno touch ups needed!!!!

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***New upload every Monday & Thursday♡****

 

Products Mentioned:

  1. Korres Greek Yoghurt Smoothie Priming Moisturizer $29.40 (SALE!)
  2. Il Makiage ‘Woke Up Like This’ Foundation (shade 30) $41
  3. Il Makiage Infinity Long-Wear Matte Lip Cream in ‘Dreamy’ $22
  4. Il Makiage Color Boss Squad Eyeshadow Palette ‘The Real Deal’ $36
  5. EcoTools Sponge Set $11
  6. Morphe Continuous Setting Spray $15

 

On My Face:

  • Kat Von D Shade & Light Palette $49
  • Tarte Amazonian Clay Blush in ‘Glisten’ $20 (SALE!)
  • Wet N Wild MegaGlo Highlighting Powder in ‘Blossom Glow’ $4.99
  • Joah Brow Down To Me Precision Brow Pencil $10
  • Essence Make Me Brow Gel in ‘Soft Browny Brows’ $3
  • L’Oréal Telescopic Mascara in ‘Blackest Black’ $10
  • Mac Lip Liner in ‘Whirl’ $18

WORKING GIRL SERIES: DRUGSTORE CUSHION FOUNDATION

Hey Finders! Welcome to my Working Girl Series where I hope to inspire everyone (not just women!) to fill their everyday lives with the things/hobbies they love. I’m teaching you how I test my beauty products when I’m not filming & inviting you to review different beauty products alongside me 🙂 Today’s topic? Affordable, travel friendly, no-mess, no-hassle, cushion foundation!

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***New upload every Thursday***